Intro
You set the price. We keep a share we don't publish.
I'm Chris, one of the co-founders of Autopilot. Money is the question every prospective Pilot wants answered first and asks last. Here's how it works, what I won't tell you because we don't publish it, and the incentive on our side that cuts against you.
One thing first, because we're an SEC-registered investment adviser and I have to say it. Autopilot is the app. The actual investment advice comes from Autopilot Advisers, LLC. If you want the full legal version of anything in here, it's on our legal page.
Pilots set their own subscription price for their Portfolios. It's a recurring subscription your followers pay for as long as they follow. Not a percentage of their assets, and it doesn't depend on how much money they have.
One subscription to you covers every Portfolio you publish. A follower who takes two or three of your Portfolios pays you once. The price shows in the app, and it's separate from the platform tiers followers pay us for the app itself.
By the numbers
Our difference
How the money actually works
1) You earn recurring revenue, and we keep a share
Our help center says it in one line: creators set their own subscription price and earn recurring revenue from their subscriber base.
Autopilot keeps a share of that subscription. I'm not going to put a percentage here. We don't publish the split, and a number on a page that never changes would be the wrong number eventually.
What I can tell you is that the economics are a share of a price you control, tied to how many people choose to follow you and keep following. That's the incentive we want you to have. Build something people stay subscribed to.
2) What doesn't change your pay
Your followers' account sizes. How often they trade. What brokerage they use.
You aren't paid on assets, and nothing in the model rewards you for making followers trade more. Our manifesto names percentage-of-assets fees as one of the things wrong with the industry, and that applies to how you're paid too.
3) The incentive on our side
I want to be honest with you. Some Portfolios are run by Autopilot Advisers itself, the hedge fund trackers and a few others, bundled into our Premium Tier. We keep the whole platform fee on those. Your Portfolio's subscription is shared with you.
So we could have an incentive to favor our own Portfolios over yours in how things are presented. Our disclosures say so.
Two more things you should know. We receive referral compensation from a brokerage partner when clients we refer open and fund accounts, disclosed in our footer and Form CRS. And the app surfaces Portfolios by performance and by how much money follows them, among other views, which favors whoever is already winning.
My answer to all of it is the same for every Pilot. Identical records in the app. Identical rules. A number you can point strangers to that we computed and you didn't.
Quote
You aren't paid on assets, and nothing in the model rewards you for making followers trade more.
Conclusion
What a good outcome looks like
A Portfolio people stay subscribed to for years because the record held up and the description told the truth. That's slower than a viral month and worth more, to you and to us.
Read the whole series if you haven't. What a Pilot is. Why publish here. What followers can check about you and what you can check about us. How to build a Portfolio that follows. Where we came from. How a launch works. Then apply, and arrive with the record you'd be proud to start over.
TLDR: You set a recurring price. One subscription covers all your Portfolios. We keep a share we don't publish. Your pay doesn't depend on follower assets or trading. We run some Portfolios ourselves and keep the full platform fee on those, which is a conflict we disclose. The record is the same for everyone.
FAQ
Does Autopilot compete with its own Pilots?
Autopilot Advisers runs some Portfolios itself, bundled into Premium Tier, and keeps the whole platform fee on those while sharing third-party Pilots' subscriptions with them. Our disclosures describe that as a possible incentive to favor our own Portfolios. Every Portfolio's record in the app is computed the same way from actual follower accounts, so followers can compare our Portfolios and yours on identical terms.
Does one subscription cover all of a Pilot's Portfolios?
Yes. Subscriptions are tied to Pilots, not to individual Portfolios. A follower who subscribes to you can follow any or all of the Portfolios you publish under that one subscription, and switching between them costs them nothing extra.
Do Pilots set their own subscription price on Autopilot?
Yes. Autopilot's help center states that creators set their own subscription price and earn recurring revenue from their subscriber base. The price appears in the app, and it's separate from the platform tiers followers pay for the app.
How do Pilots make money on Autopilot?
Pilots set a subscription price for their Portfolios and earn recurring revenue from the followers who subscribe, with Autopilot keeping a share that it does not publish. One subscription covers all of a Pilot's Portfolios. Pay is not a percentage of followers' assets and doesn't depend on how much they trade or where they hold their accounts. Nothing here is a promise of any level of revenue.
Related Articles
Disclosures
Since Autopilot Advisers is an SEC-registered investment adviser, we have to put disclaimers on stuff like this. They're below, and the full version is on our legal page.
© Autopilot Holdings Corporation 2026 — All rights reserved. “Autopilot” refers to Autopilot Holdings Corporation and its wholly-owned, and separately managed subsidiaries, including Autopilot Advisers, LLC, an SEC-registered investment adviser. All investing is subject to investment risks, including possible loss of the principal invested, and past performance is not indicative of future results. View our Customer Relationship Summary and other important information at joinautopilot.com/legal.
This information is provided by Autopilot for educational and illustrative purposes only and is not a recommendation, an offer to sell or the solicitation to buy any security. Autopilot relies on information from various sources believed to be reliable, including information from Clients, Pilots and other third parties, but cannot guarantee the accuracy or completeness of that information. Autopilot does not provide tax or legal advice and you are encouraged to consult with professionals before making investment decisions.
Autopilot is not affiliated with, sponsored, or endorsed by the companies listed, described, or featured on its site. Company logos or trademarks used do not imply endorsement and are the property of their respective owners.
Investing involves risk, including the possible loss of principal. Past performance does not guarantee future results. You should carefully consider your investment objectives, risk tolerance, and time horizon before investing through Autopilot.
Autopilot Advisers, LLC is an SEC-registered investment adviser. Registration as an investment adviser does not imply a certain level of skill or training. Additional information about Autopilot is available in our Form ADV Part 2A, available at adviserinfo.sec.gov or joinautopilot.com/adv.
Autopilot provides limited investment advisory services focused on Portfolio selection and suitability assessment. Our services are not intended to replace comprehensive financial planning. We recommend consulting with a qualified financial advisor regarding your complete financial situation.
This content is provided for educational and informational purposes only. It does not constitute investment, legal, or tax advice and should not be relied upon as the basis for any investment decision. You should consult with qualified professionals regarding your specific circumstances.
Autopilot does not provide tax, legal, or accounting advice. You should consult with qualified tax and legal professionals regarding your specific circumstances.
Autopilot does not hold client assets. All investments are held at the brokerage firm you select and connect to Autopilot. Your brokerage firm is responsible for trade execution, custody, and reporting. Autopilot is not responsible for your broker-dealer’s services, fees, or execution quality.
Autopilot’s services depend on technology systems, third-party APIs, and internet connectivity. System outages, API disruptions, or connectivity issues may temporarily affect service availability or trade execution timing.
Client account holdings are designed to track the Portfolio you’ve selected, but your actual holdings and performance may differ from the Portfolio due to execution timing, market conditions, brokerage capacity constraints, fractional share availability, and other factors outside Autopilot’s control.
For Portfolios inspired by publicly disclosed trading activity, there may be a delay between when a Pilot executes a trade and when that trade becomes publicly available and is incorporated into the Portfolio. This timing delay may affect the suitability or performance of trades when executed in client accounts.
This page is for prospective Pilots. Pilot compensation is described as stated in Autopilot's public help center; the revenue split is not published and no level of revenue is promised. The conflicts described are from Autopilot's own disclosures. Third-party Pilots are independent and are not investment advisers to followers; Autopilot Advisers, LLC is the manager of every Portfolio. Nothing here is a performance claim or a recommendation.
